NEON Music Festival.
A high-octane promotional campaign and visual identity system created for NEON — Design & Music Festival, spanning street posters, VIP passes, digital ads, and social announcements.
One coherent identity. Every physical & digital format.
Music and design festivals require explosive energy that cuts through intense social media noise. We constructed an unapologetic visual system built around electric gradients, distressed typography, and high-contrast layout grids.
The design was adapted across 12 distinct aspect ratios—from outdoor billboard banners to vertical TikTok/Instagram promotional stories—maintaining an instantly identifiable visual rhythm.
